New Atlanta and BlueDragon continue strong sales growth in Q2'09
Following up on strong sales in Q1'09, New Atlanta had a very good second quarter, April through June 2009 (Q2'09). While we weren't quite able to match the first quarter results, highlights of Q2'09 are:
- New Atlanta total sales for Q2'09 were 25% higher than the same quarter last year (Q2'08)
- BlueDragon sales for Q1'09 were more than 65% higher than the same quarter last year (Q2'08)
- sales growth was once again primarily driven by the BlueDragon product line, both Java and .NET editions
- Total sales for New Atlanta for the first half of 2009 were 45% higher than our original budget forecast at the beginning of the year; put another way, we achieved 145% of our sales forecast
- In just the first half of 2009, New Atlanta has already achieved 75% of our total sales forecast for the entire year
- Four of the all-time top ten BlueDragon customers--as measured in total sales--made their first BlueDragon purchases during the first half of 2009; two of these are BlueDragon.NET customers and two are running BlueDragon for Java EE
Once again, I'd like to thank our customers who continue to demonstrate their confidence in our company and products in the most tangible way possible. We look forward to continuing to serve you with innovative, high-quality products and responsive, expert technical support for many years into the future.
Comments (2) |
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I am not in any way implying that NA is doing this, but in the past, I've seen companies tout their new sales numbers while inside sales numbers plummetted, costs rose, and the company faced start financial prospects, all while showing great quarterly sales numbers.
I'd be more interested in seeing quarterly profit as an indicator of corporate health, but of course, you a private company and there are plenty of good reasons you might have for not disclosing that information.
You're correct that--as a private company--New Atlanta does not publicly disclose actual sales or profit numbers. However, we have made this information available to customers and prospects under Non-Disclosure Agreements (NDA) as appropriate in the past.
Let me address a few of you points:
- New Atlanta has been profitable for 11 straight years--every year since our founding, other than the first--including in 2008, which was a very tough year for everyone (not many software companies reported profits for 2008). We will be profitable again in 2009.
- We budget our expenses very conservatively based on revenue (sales) forecasts in order to maintain profitability. We reduced our expenses in 2008 as we lowered our sales forecasts due to the overall economic environment. This is why exceeding our sales forecasts for the first half of 2009 was so important--it means we were that much more profitable than planned.
- In my blog post I'm talking about total sales, not just new sales, so it really is an apples-to-apples comparison, and sales--and profits--really are up significantly over the first two quarter of 2008.