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Vince Bonfanti's Weblog

Adobe/Macromedia merger and BlueDragon

Over the past few days, many people have asked us about what effect the Adobe acquisition of Macromedia will have on New Atlanta and BlueDragon. The short answer is: none. New Atlanta's business model is based on reacting to our customers and prospects, not on reacting to Macromedia (or Adobe).

The key features that differentiate BlueDragon from ColdFusion--standard J2EE WAR/EAR deployment, precompiled/encrypted CFML templates, native .NET integration via BlueDragon.NET, among others--were implemented because we listened and reacted to our customers. Support for CFCs and Web Services was implemented in BlueDragon 6.1 because our customers told us they wanted these features, not because we were simply following CFMX. Similarly, we have not implemented support for JSP tag libraries in BlueDragon because (so far) our customers have told us they don't care about this feature, and our time is better spent working on other things.

We're already planning the BlueDragon 7.0 release. We'll choose which features to implement in this release based on what our customers tell us they want. Some of the BD 7.0 features will match features introduced in CFMX 7.0; some will be new features that are unique to BlueDragon.

In the longer term, we can only speculate (like everyone else) about how the Adobe acquisition of Macromedia will effect ColdFusion. While we can imagine some scenarios that work in BlueDragon's favor, we honestly can't think of any possible scenario that hurts our business. Regardless of whether Adobe increases or decreases investment in ColdFusion, or keeps things about the same; regardless of whether the overall ColdFusion market grows or shrinks or remains about the same; regardless of what features might be implemented in future versions of ColdFusion, we're more convinced than ever that we can continue to meet or exceed the business objectives we've set for BlueDragon.

So it's business as usual for us. We'll continue to listen to our customers and deliver products that uniquely meet their needs in ways that are not met by any other product or company.

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